Videos are one of the most popular content forms today. According to the recent HubSpot stats, almost 78% of the users watch videos every week, and 60% watch them every day. With the significance of video content growing day by day, choosing the right video editing tool can be daunting as you have so many options available. Not just that, but every person has different preferences.
A professional might need a video editor with advanced features. At the same time, a beginner might prefer software that is easier to use. To ease your stress over this never-ending discussion, we put together a guide to help you weigh down your options and make a better decision. So here are six things that you must consider before going ahead with an online video editor.
Top 6 aspects to consider before choosing a video editor
The first step before you go ahead with a purchase is to figure out how much you are willing to pay for the product. As the saying goes, “You get what you pay for”. There are free online video editors, but their features may not be your liking.
For example, If you are a professional who wants to create a video for your brand’s advertisement, you will need a professional tool like Adobe Premiere Pro. But if you are a newbie who wants to make a short clip of your last travel destination, you can go for a cheaper option. In general, there are three pricing levels for video editing tools.
- Consumer pricing
Usually, an online video editor falls under this category. You can start with a free tool online. And then, as your experience and necessities grow, you can upgrade to a premium version.
- Professional pricing
These video editing tools are for seniors in the field. This type of software has advanced tools that may be difficult for beginners to understand.
- Business pricing
Unlike consumers and professionals, a business has a unique goal for the software they choose. Usually, the software will be subscription-based so that a company can scale it up and down based on their necessity and Budget.
No one can become fluent with a tool overnight. Getting comfortable with the features of an online video editor needs a lot of practice. So one important aspect that you must consider is the learning curve (or ease of use) that your editing tool requires.
For some people, video editing may be a long-term commitment. So they can spend months training and familiarizing themselves with the device. But most of the time, buying software that is not quick to understand is a real pain. In such cases, you must choose a tool that offers,
- Easier import of media in various formats
- Easier project integration and exports
- Quick video creation capability
- Easy to use User interface
- Online guide or documentation that will help you with your learning
Editing features available
Now that you have a budget and learning timeframe in mind, it is time for you to look at the various features that you require. Today most of the videos we watch on platforms such as YouTube, Instagram, etc., have mind-boggling visual graphics. You also find videos that are raw and real.
Either way, you must know the features you might use in your editing process. Because depending on the quality and variety of effects, your video editing tool cost may fluctuate. Not just that, but choosing an online video editor that is in line with your content goal is a must for a positive outcome.
Your computer’s capacity to run the program
Not all systems support all video editing tools. Few may require higher CPU power or IO capabilities compared to the others. And running such high-performance software in a non-supporting environment may cause your system to crash.
For example, to use Adobe Premiere Pro, you need at least 16 Gigabytes of RAM and a 64-bit computer. But for other tools, the specifications may change. Therefore, choose the device that is sure to run on your system.
When you start to think about software stability, mainly in the case of video editing tools, there are two paramount aspects that you must assess. The first one is the compatibility of the software with your system. It’s wise not to trust a product based on the compatibility features they mention on the box. Instead, use free trials to your advantage and try the effect on your system first-hand. It will offer you better clarity on the tool’s specifications that you can use.
As you know, video editing is a resource-consuming task. Better have more resources than what the tool recommends. If it needs 16 GB RAM, then double it.
The second aspect is how stable the company creating the video editing tool is in the market. The need for video editing tools is an ever-changing concept. The company that manufactures the online video editor should be ready to make these updates if and when required. And this task is taken up only by the companies that are in for the long haul.
If a video editing tool has some bugs interfering with your task, you should be able to contact customer support. That will reduce your work delay and improve your trust in the product. Therefore, you must choose a tool with the best customer support. Quick response, compassionate staff, and positive reviews are some aspects that will help you identify the best agency. Head over to the agency’s social media page and browse through the comment section. That is one of the easiest ways to find consumer opinion on the product and service.
The idea of using an online video editor to make kick-ass videos helps you simplify the process and boost your results. With a clear-cut goal, emotionally engaging video and mind-blowing video editor, you can create breathtaking content that will put you in the running. You may be a professional or a newbie, but choosing the right video editing tool is crucial in making positive progress.