Global AOR led by VMLY&R and Mindshare will scale Zespri’s presence across 53 countries
Zespri International Limited has selected an interdisciplinary team of WPP (NYSE: WPP) agencies as its global Agency of Record (AOR) to deliver its brand proposition, “Make Your Healthy Irresistible”, through communications, experience, commerce and technology.
Zespri is the world’s leading kiwifruit brand, working on behalf of more than 4300 growers in New Zealand and around the world with operating revenues of US$2.2billion.
Jiunn Shih, Chief Growth Officer at Zespri International, said: “At Zespri, we are on a mission to help people, communities and the environment thrive through the goodness of kiwifruit. As we enter a new phase of our journey with the refresh of our brand, we recognised the need to partner with a leading global agency group that shares our values and our belief that a brand with purpose can change the world for the