Here’s a brief history of Microsoft’s cool factor.
When Apple was the underdog, it released entire ad campaigns framing itself as the hip young company and Microsoft as the out-of-touch rival. Much of those sentiments about the two brands linger today.
But Microsoft is okay with that. The Redmond, Wash.-based company has long been marked by unironic enthusiasm. Clippy genuinely just wanted to help you write a letter. Former CEO Steve Ballmer’s manic energy, dance moves and sweat showed he just believed in the company that much. Yes, possibly too much.
Now under the soothing leadership of Satya Nadella, Microsoft has embraced itself for what it is. A vanilla, highly profitable technology giant that has not had to defend itself in front of Congress recently.
Influencers know Microsoft isn’t exactly hip.
The TV show Friends had a resurgence in popularity thanks to Generation Z, so it’s not out of the