With virtual fans on screens on the sidelines and superimposed home court insignia on the floor, the NBA’s restart has sort of resembled a glimpse into the future. Now that is about to be sent into overdrive, as the Wizards will have a virtual correspondent in Disney World to produce content.
‘His’ name is Liam Nikuro and he is a computer generated person who is already made a name for himself as a social media influencer. Though Nikuro is not real, he has already amassed an impressive following on Instagram.
Per a press release, the plan is for Nikuro to lead Wizards fans on “virtual adventures” in Orlando. The CGI-created human/avatar is licensed by a Japanese company called 1sec Inc.
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Exactly how the Wizards will use Nikuro in their content is unclear, but it represents a new realm of NBA media