BMW could make features like heated seats, adaptive cruise into subscription-based add-ons

john rambo

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BMW just announced a couple different tech initiatives. One is a software update for iDrive 7.0 that will be sent out wirelessly to BMWs equipped with that infotainment software. The second is an expansion of its ConnectedDrive Store, and it’s this second announcement that will likely draw criticism from future BMW buyers.

Why, you ask? Well, we’re sure you all remember the Apple CarPlay subscription method debacle. For a couple years, BMW forced buyers to pay a continuous fee for access to Apple CarPlay in its vehicles, whereas every other car company either made it free or charged upfront like a regular option on a car. BMW has since ended this subscription program and made Apple CarPlay standard on every new car, mostly because everybody yelled loudly enough about it. 

This same model is making a return, but instead of CarPlay, BMW has announced its

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